Parliamentary Secretary for Trade Justine Elliot has announced a new brand for Australia’s international education sector, Future Unlimited.
The initiative will refocus attention on the benefits of Australian educational qualifications, and the doors they open for international students.
The new branding and logo made its first international appearance last week in Vancouver, Canada, at the annual NAFSA Conference and Expo — the world’s biggest education industry networking event.
“All available research tells us the desire for a better future is the key factor motivating students seeking an international education,” Ms Elliot said.
“Our new branding responds to this by repositioning Australia as a premium education destination, rather than simply a great place to live while you study,” she said.
“We want to make sure the world knows how much our institutions can do to help students build a better life, wherever they come from and whatever their aspirations.”
Future Unlimited will be the centrepiece of a renewed global effort to market Australian education, which is coordinated by Austrade, the Federal Government’s trade and investment promotion agency.
“Australia has traditionally relied on its affordability, spectacular natural environment and friendly lifestyle to attract overseas students,” Ms Elliot said.
“However, as competition from other providers intensifies, the time has come for a rethink.
“Future Unlimited will highlight the quality of Australian teaching and institutions, their global relevance and progressive outlook.”
The new branding will operate in conjunction with a broader national branding campaign, Australia Unlimited, launched in 2010.
Examples of Future Unlimited branding
- Parliamentary Secretary's Office: (02) 6277 4554
- Departmental Media Liaison: (02) 6261 1555