Over 300 qualified travel agents from across Asia are in Perth this week for Tourism Australia's training, education and familiarisation event - Corroboree Asia.
The event is attended by qualified travel agents from China, Hong Kong, Malaysia, Singapore, Japan, Korea, India and Indonesia. Continued growth in visitor numbers and expenditure will be critical to Australia achieving its Tourism 2020 target of increasing overnight visitor expenditure to $140 billion by 2020.
Assistant Minister for Trade, Tourism and Investment Keith Pitt said Corroboree Asia is a wonderful showcase of Australian tourism product with more than 100 operators exhibiting over the week-long event.
"Currently Asian visitors contribute 53 per cent of total international visitor spend and by 2017/18, China is expected to be the largest source of both inbound arrivals and inbound expenditure."
Asian markets are expected to continue driving growth in 2016/17 and 2017/18, led by China (up 19 per cent and 13 per cent, respectively); India (9 per cent and 10 per cent); Indonesia (5 per cent and 5 per cent).
"I also welcome the announcement that Tourism Australia and Tourism Western Australia have made, that in conjunction with China Southern Airlines they will invest over $1 million in the promotion of Western Australia. The joint promotion will support direct services to Perth from China and to encourage more visitation, longer stays and regional disbursement," Assistant Minister Pitt said.
The 300 selected travel agents will participate in pre and post event familiarisation trips around the country to experience the breadth of Australia's experience tourism product in every state and territory. The training of travel agents from these key tourism markets, is a key part of Tourism Australia's strategy in getting visitors to choose and book a holiday to Australia.
Tourism Australia's world-class marketing is supported year round with training and trade events like Corroboree Asia to confirm Australia's position as a top tourism destination.
"Congratulations to Tourism Western Australia for partnering with Tourism Australia to deliver this wonderful event which is an outstanding showcase of Australia's enviable tourism experiences from across the country," Assistant Minister Pitt said.
Corroboree is one of Tourism Australia's longest standing training, education and familiarisation events for frontline travel agents, and it sits side by side with the new Aussie Specialist Program (ASP).
- Minister's office: (02) 6277 4122
- DFAT Media Liaison: (02) 6261 1555