Assistant Minister for Trade, Tourism and Investment, the Hon Keith Pitt MP, will give the keynote address at Tourism Australia’s third annual Destination Australia conference in Sydney on Thursday.

Around 300 key tourism industry stakeholders and media are expected to attend the event, along with top executives from leading companies including Google, Facebook, Skift, MasterCard, Urbis, IPG Media Brands and Tourism Australia.

The conference will put the spotlight on how to grow the industry and boost business by attracting more high-yielding international visitors to Australia, along with current global tourism trends and insights into what the future in tourism holds.

“The Destination Australia conference offers a fantastic opportunity for some of the tourism industry’s key players and stakeholders to come together with a collective goal of growing and developing the industry,” Mr Pitt said.

“The importance and value of Australia’s tourism industry is undeniable.

“It is one of the key pillars of our country’s economy and is growing at a rate that is three times faster than the economy as a whole.

“Poignantly, Australia’s export tourism industry is now more valuable to the national economy than coal or rural exports.”

In the last 12 months alone, Australia welcomed 8.4 million international visitors, a year-on-year increase of 11.4 per cent. These same visitors spent a record $39.1 billion on their travels here.

Every dollar spent on tourism generates 81 cents in other parts of the economy, which is higher than that achieved in mining, agriculture and financial services; with 44 cents being spent in regional Australia.

The Coalition Government is committed to ensuring that the industry continues on a positive trajectory to meet the Tourism 2020 targets of increasing overnight visitor expenditure to between $115 billion and $140 billion by the year 2020.

The latest statistics indicate that we are on track to meeting this target, with expenditure reaching a record $98.6 billion in the year ending September 2016.

Media enquiries

  • Minister's office: (02) 6277 4122
  • DFAT Media Liaison: (02) 6261 1555