Assistant Minister for Trade, Tourism and Investment, the Hon. Keith Pitt MP will visit Guangzhou in China this week as the successful China-Australia Year of Tourism 2017 comes to an end.

Mr Pitt will represent the Australian Government at the official closing ceremony of the China-Australia year of Tourism 2017. The event will feature traditional Chinese dances and Australian Indigenous dances as well as Tourism Australia’s beautiful aquatic and coastal television commercial. The event will be attended by senior officials from the China National Tourism Administration as well as key airline partners and tourism distribution partners.

“The China-Australia Year of Tourism 2017 has been a huge success by any standard, particularly when you look at the growth in tourism numbers and spend we continue to see from China into Australia,” Mr Pitt said.

“The latest figures from the International Visitor Survey reveal that Chinese visitor is now at $10.3 billion for the year ending September 2017, an increase of 13 per cent year on year.

Mr Pitt will also attend meetings with China Southern Airlines, one of the largest airlines in China. The meeting follows a recent expansion of its Australian network including the launch of its inaugural Guangzhou to Cairns air service last week.

“This year marks 20 years since China Southern Airlines began operating in Australia. Aviation connectivity into Australia from a wide range of airlines is vital to our continued tourism success.”

Chinese travelers can now fly to Australia from 17 cities with ten airlines operating around 150 direct flights per week to six Australian airports.

“With the tourism industry employing around 1 in 12 Australians and approximately 43 cents in every tourism dollar being spent in regional Australia, this growth in international visitation translates directly into jobs and opportunities for more and more Australians, particularly in regional areas.

“The Chinese tourism market has the potential to be worth more than $13 billion to Australia by 2020, and I look forward to seeing the continued local benefits of this growth in 2018 and beyond,” Mr Pitt said.

Mr Pitt will also visit the Greater China Travel Mission, a Tourism Australia trade event which directly connects Australian tourism businesses with Chinese buyers though a schedule appointment program.

The event provides opportunities for Australian suppliers to learn more about travel trends in the Greater China region and enhances Chinese speaking markets’ knowledge of Australian products and experiences.

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